IMC TO DRIVE IRELAND'S GOLF

As part of the deal, IMG Consulting and Tourism Ireland have developed a marketing and PR strategy to support Golf Ireland’s new brand identity, ‘A Time to Play’, which aims to promote Ireland as one of the leading golfing destinations for the UK. The new campaign positions Ireland as a unique destination that provides visitors with a golfing challenge and great scenery.

Golf is one of Ireland’s greatest tourist attractions and contributes an estimated €110 million to the economy, while the Irish golfing community welcomes almost 150,000 visitors annually to over 400 golf courses across both Northern Ireland and the Republic of Ireland.

Tom Earl, head of PR at IMG Consulting said; “We are delighted to be appointed by Tourism Ireland and look forward to bringing Golf Ireland’s ‘Time to Play’ campaign to life. We are developing a communications strategy that will help strengthen Ireland’s reputation as a great destination for all types of golfing trip.”

David Boyce, Head of Business & Sports Tourism, Tourism Ireland; “We want to build a unique Irish golf identity that reflects the fact we have some of the very best golf courses in the world, together with a wide variety of welcoming accommodation. IMG has a wealth of experience in golf and we look forward to working with them to remind the UK audience about the fantastic golf courses Ireland has to offer on their doorstep.”

Ireland has over 400 golf courses, from parkland to links, including internationally renowned venues such as Royal Portrush and The K Club, which played host to the 2006 Ryder Cup.